Currently we are only accepting abstracts - those approved will be put in our blog until we have negotiated worldwide distribution with a suitable publisher

Back in the early 1970s, three microeconomists believed that compounding poverty was a system failure quite capable of spinning globalisation unsustainably due to what macroeconomics had become (basically sponsored by a depressing mix of : the big get bigger; governments who want election at any price ; and speculators who were soon to use digital networking technology to run the world by the latest number. Norman Macrae (my dad, and before he studied with Keynes in Cambridge, a self-ordained economist from an Indian correspondence course taken whilst waiting to navigate RAF planes out of Bangladesh) wrote bout the coming crisis in a trilogy starting with Entrepreneurial Revolution published The Economist 25 Dec 1976, then we're all intrapreneurial now (The Economist 1982) then a book I co-authored in 1984 - was Orwell's only error with Big Brother date-stamping one generation too early, or can we end poverty and job create for 7 billion using microeconomics maps grounded in win-win-win value exchanges form communities up. Meanwhile sustainability’s world's 2 greatest heroes did all the hard work in Bangladesh and serially proved how 10 times more economical local exchanges - where product ivies and demands are empowered in the community - can be system designed.

 This is the famous Bangladeshi Social Business model 1976-2004; what is happening next is the even more important focus of this journal.From 2005, Dr Yunus has invited universities to join him in practicing the missing curriculum of sustainability; he often gets the world's biggest brands to join in co-sponsoring social business chairs, or lending him technology for an extraordinary new village market, or to help in changing digital media before it dumbs down even more than tv spots did. 

So this journal requires contributors to understand system design and prove that any case they write up about is prepared to be subject to a zero-conflicts audit between the various parties to a sustainable market's productive and demanding relationship exchange. They will usually be empowered by multidisciplinary approaches rather than on deep expertise. They will want to write up something that can be openly replicated in line with Dr Yunus' 70th birthday and 7th decade wishes - why not make the 2010s race to sustainability even more exciting and unifying of our human race's optimism than the 1960s race to the moon. The technology now exists to practice this motto - impossible become possible if right people time place action.

We ask that all contributions are timely and clear in what actions they commend collaboratively, where and with whom. Being a statistician I have 2 views on rational mindsets- one is there is something d=far better than a good theory that is a see through mp; theories often bury assumptions that nobody but their creator fully understands, maps are only as good as how everyone can use them to do things.two is : most of the experimental cases of social business are aiming to exponentially compound something that becomes 10 times more economic over time; asking for minutiae quarterly proof of this is gross mathematical abuse. There's a whole different tool kit of innovating what people most need - it includes grounded theory and open spaces and human stories whose common sense is as lest as valid as numbers if empowering systems are being communally embedded. If you are not sure whether your abstract is worth being in the Journal of Social Business I am in Washington DC 301 881 1655 info@worldcitizen.tv  

We also invite nominations for editorial board members – o0rdinarily, we wont bother these experts except where there turns out to be a huge controversy as to whether something was being invested in as social business or not.